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Moral Foundations of Windows vs. Mac Users

Recently, the topic came up of whether values profiles (and Moral Foundation Scores more specifically) predict behavior.  On the one hand, social and contextual factors often loom larger than individual factors in determining moral behavior.  On the other hand, it seemed rather unlikely that something as central as a persons values would not predict their [...]

The Moral Foundations of Environmentalists

I was recently asked about the Moral Foundations scores of those who are more concerned about the environment and so I analyzed the 15,522 individuals who took the Moral Foundations Scale on and also answered a question on the Schwartz Values Scale concerning how much of a guiding principle of their life it was [...]

The Moral Foundations of ThinkProgress, Alternet, Daily Kos, & the NY Times

Over the past couple years, Jon Haidt has had press articles from various liberal leaning press organizations, including these articles from ThinkProgress,

The Case for Honesty as a Moral Foundation

I was immediately attracted to Moral Foundation Theory (MFT) due to the utility of breaking down partisan and policy differences into questions of what one values. The idea that different people believe in different moral principles is one of those obvious ideas that is yet still under appreciated in every day life, where we attribute [...]

What is more Immorral? Distracted Driving or Smoking Marijuana?

The answer is that it depends on whom you ask.  Below is a graph based on yourmorals data where participants were randomly assigned to answer whether they agreed that “XXX is immoral” about one of seven health behaviors. As you can see, conservatives feel that ingesting all types of substances (cigarettes, alcohol, marijuana, and cocaine) [...]