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Post-Materialism: People are increasingly motivated by values and higher order psychological needs.

Research has shown that, in the western world, people are increasingly motivated by “post-materialist” values (see work by Inglehart), meaning that physical concerns for safety, security, food, and other physical things is less of a concern. ¬†Instead, people are more motivated to satisfy their values (see examples from my 2012 SXSW presentation on this subject). [...]