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Cinco De Mayo and Tips for Marketing to the Hedonistic Pleasure Seeker

Cinco de Mayo (May 5th) is not a particularly important historical holiday.  However, it is an important holiday for both beer drinkers and beer companies, given that more than $600 million worth of beer is consumed on Cinco de Mayo, more than on The Super Bowl or St. Patrick’s Day.  This is one case where the [...]

Personality Types in Business: Conscientious CEOs & Open Technologists

Part of my job at Ranker is to talk to other companies about our data. While people often talk about how “big data” is revolutionizing everything, the reality of the data marketplace is that it still largely revolves around sales, marketing, and advertising. Huge infrastructures exist to make sure that the most optimal ad for [...]

Your Values Predict the Stories You Choose

Human beings are storytelling animals. There is no other species that spends large amounts of time watching the lives of others – fictitious or real – through the stories we read or watch. Stories do not just relate to the entertainment we consume, but are also central to the news we read or the companies [...]