One of the great things about doing internet research is that web servers automatically collect information that makes it very easy to do cross-sample validation.  This information can also be used to compare the people who visited us from these articles. Which group is the most liberal and how do they compare on their moral foundations scores?

First, I thought do a simple comparison of these groups.

There are fewer people from the Daily Kos to be able to be sure about conclusions (hence the larger error bars), but it looks like (unsurprisingly) all of these groups are liberal, compared to people who find us via search engines, who tend to be only slightly liberal.  Their moral foundations scores show a similarly more liberal pattern with higher Harm/Fairness scores and lower Ingroup/Authority/Purity scores.  Daily Kos readers are the most liberal followed by ThinkProgress & Alternet and then NY Times readers and finally people who found yourmorals.org via a search engine.

To me, the most interesting results are where groups appear to be equally liberal (ThinkProgress & Alternet), but have differences.  ThinkProgress visitors appear esepcially low on Purity scores, while Alternet visitors appear significantly higher on Harm/Fairness scores.

An even stronger test of the kinds people who use these websites is to control for how liberal (slight, moderate, or extreme) individuals at these sites report themselves to be and examine individuals within each group of liberals. Those results are below.

This is the graph for people who said they were "very liberal".

These are the results for people who said they were "liberal".

These are the results for people who said they were "slightly liberal".  Interestingly, there weren't enough slight liberals in the Daily Kos sample to include them in this graph.

The pattern seems fairly robust in that ThinkProgress visitors care less about Purity.  Perhaps they are less religious?  Alternet visitors seem to care more about Harm/Fairness.  Perhaps they are more empathically motivated and ThinkProgress visitors are more rationally oriented.  I don’t know enough about the liberal blogosphere to theorize well about why these differences exist, but I’m hopeful that by sharing these differences, others will be able to enlighten me.  At the very least, I hope readers of these sites will find it interesting.

Would you be interested in seeing how your group compares to others on the moral foundations questionnaire?  Or visitors to your website?  You may have noticed a small "create a group" link on our explore page of yourmorals.org which lets you create a custom URL, whereby each visitor's graphs will not only let them compare their individual scores to other liberals/conservatives, but also to members of their group, and to compare their group scores to the average liberal/conservative.  Once you create those URLs, you can put them into blog posts, articles, or emails targeting your group.  We are still beta testing the feature, but would welcome anyone who wants to try it out and who perhaps has feedback on how we can improve it.

- Ravi Iyer

To test this idea, I thought I'd look at the data from the Good Self Scale from yourmorals.org.  In it, participants are asked how important it is to have various traits, and one of them happens to be "funny".  If you look at the below graph, you'll see that liberals do indeed place a tiny bit more value on being funny, compared to others (p<.01 comparing liberals to non-liberals).

It is important to note that this does not mean that liberals are indeed funnier, but rather that they place a value on being funny.  The results seem plausible given that the rest of the results conform to previous research (e.g. conservatives care about loyalty more and care about being more responsible).  Some observations:

• All groups are above the midpoint (2.5) of the scale for all traits, except for libertarians and their valuation of being generous, outgoing, and sympathetic.  Instead, libertarians score high on being intellectual and logical.
• Moderates actually score highest in terms of valuing fairness and honesty.  A very interesting finding.
• Liberals, in addition to wanting to be funny, also want to be creative, kind, sympathetic, and almost as intellectual as libertarians.
• Conservatives value being responsible, loyal, and honest (comparable to moderates for honesty).

In all, these are fair descriptions of these ideological groups, and given that the other relationships are reasonable, I would conclude that it's also reasonable to say that liberals likely do place more value on being funny than other ideological groups.  Whether they succeed or not is another question.

- Ravi Iyer

However, some people have trouble separating their attitudes toward war from their attitudes toward soldiers, especially the more liberal among us.  As a liberal myself, I can understand the cognitive dissonance that may arise from the idea of supporting those who carry out policies that we find destructive.  On the conservative end of the spectrum, it may seem dissonant to think that people can oppose a war and still support the people involved in the war.

In our YourMorals.org dataset, attitudes toward our troops do indeed appear highly related to attitudes toward war.

And this no doubt contributes to lower feeling thermometer ratings among liberals in terms of attitudes toward troops, though I should point out in the below graph that the midpoint of the scale is 4, so the range of mean attitudes toward soldiers ranges from neutral (very liberal) to extremely warm (very conservative), with no group being against our troops.  Of course, mean values are to be taken with a grain of salt for our dataset, given its non-representativeness, but here is a similar Gallup finding.

It may be hard to do, but especially on Veteran's day, I think the civil thing to do for liberals is to attempt to separate their negative attitudes toward specific war decisions from their attitudes toward our nation's troops, perhaps populating the upper left quadrant of the first graph above where negative attitudes toward war coexist with positive attitudes toward soldiers.   At the same time, perhaps those who support specific war decisions can take liberals at their word, that most of us do support our troops, even if we might have made different decisions about the policies that led to their deployment.

- Ravi Iyer

ps.  If you want to more fully explain liberal-conservative differences in feelings toward soldiers using our dataset (reducing ideology beta to .122, p=.055), you can add differences in identification with country ("How close do you feel to people in your country?", beta=.215) and authoritarianism ("Our country needs a powerful leader, in order to destroy the radical and immoral currents prevailing in society today.", beta = .221) to attitudes toward war ("War is sometimes the best way to solve a conflict.", beta = .387) in a regression model.

Correlation of Protestant Work Ethic with....

Attitudes Toward Homosexuals (r=-.36, N=303, p<.001)
Attitudes Toward Muslims (r=-.11, N=305, p<.05)
Attitudes Toward Poor People (r=-.193, N=306, p=.001)
Social Dominance Orientation ("Inferior groups should stay in their place", r=.336, N=331, p<.001)

I'm not sure if these are exactly the types or relationships that the researchers are interested in, but they seem related. The relationships seem pretty clear...that the protestant work ethic is related to negative attitudes toward outgroups (muslims, homosexuals, "inferior groups" and poor people).  However, the relationship between conservativism and the protestant work ethic is large enough (r=.416, N=1009, p<.001), that it's possible that the only reason these variables are related is because they are all correlated with conservativism.

Sure enough, if we control for political orientation, the relationships become statistically insignificant for attitudes toward homosexuals (beta=-.085, N=229, p=.143) and Muslims (p=.459).  Attitudes toward poor people (beta = -.159, N=231, p<.05) and social dominance orientation (beta = .138, N=262, p<.05) remain significantly related to belief in the protestant work ethic, even controlling for ideology.

The below diagram shows this in graph form, where attitudes toward poor people are negatively related to endorsement of the protestant work ethic amongst both liberals and conservatives.

...and people who endorse the protestant work ethic also like rich people (see below).

At some level, this relationship is fairly obvious, but as a liberal, it's something worth internalizing, since liberals sometimes make negative attributions about conservative attitudes toward the poor (despite the fact that conservative churches often do great humanitarian work). Specifically, conservatives may not dislike poor people mindlessly.  Rather, their opinions about rich and poor people may be related to worthy moral concerns, specifically a belief in the importance of hard work, and they may feel that wealth is indicative of hard work.  Results are consistent with work by Skitka and Tetlock, showing that conservatives are strongly influenced by the responsibility shown by those who want assistance.

How can liberals use this knowledge? Perhaps rather than playing the race/fairness angle, if liberals can show that most Hispanic immigrants are actually very hard working (e.g. see Ted Conover's book, Coyotes - they do jobs which most of us would never do) much conservative antipathy towards various groups might dissipate.  Indeed, while much of the media makes it seem that Americans support efforts by people in Arizona to expel illegal immigrants, there are also findings like this CNN poll:

Eighty-one percent of people questioned in the poll say they support creating a program that would allow illegal immigrants already living in the U.S. for a number of years to stay here and apply to legally remain in this country permanently if they had a job and paid back taxes, with 19 percent opposed to such a plan.

- Ravi Iyer

It was hard to be sympathetic, but the closest I can come is to think of them as having a radically different time perspective than most people.  As Zimbardo says in the below video, addiction is related to a present hedonistic time perspective, and the members of Motley Crue certainly reaped what they sowed in terms of addiction.

The natural question that occurred to me was to determine the time perspective differences among liberals, conservatives, and libertarians. Unfortunately, I don't have specific time perspective data, but I do have scores on the Hedonism dimension (e.g. how important is "Enjoying Life"?) of the Schwartz Values Scale in the chart below, which equates to Zimbardo's Present-Hedonistic perspective.

Unsurprisingly, liberals and libertarians score the highest on hedonism scores.  Obviously, Motley Crue went overboard, but I don't think hedonism is necessarily good or bad. Zimbardo's work doesn't say that any particular time perspective is superior, but rather that individuals should attempt to find a balanced time perspective.

In the same way, I would argue that the country needs a balanced time perspective, balancing respect for the past, enjoying the present, and considering the future.  Conservatives policies might leave us constantly growing our economy and military, so that we can ensure our future security, but perhaps at the expense of the current welfare of many, especially those individuals who are less productive or less fortunate. Liberal policies might ensure that all individuals have basic needs met and that society cares about the happiness of it's citizens, but at the cost of preparing for the future. A balance of these concerns seems most prudent and perhaps appreciating the benefits of different time perspectives, as Zimbardo states at the end of his video, will allow us to make fewer negative attributions of those on the other side of the aisle....and maybe even of people as hedonistic as the members of Motley Crue.

- Ravi Iyer

On Journolist, there was rarely such thing as an honorable political disagreement between the left and right, though there were many disagreements on the left. In the view of many who’ve posted to the list-serv, conservatives aren’t simply wrong, they are evil. And while journalists are trained never to presume motive, Journolist members tend to assume that the other side is acting out of the darkest and most dishonorable motives.

Reading other people's private emails evokes an embodied moral reaction in me. Maybe it's motivated reasoning as a liberal myself, but I would hope that I'd find it similarly distasteful for a business to make money by posting the private emails of conservatives. Still, I think that the above paragraph is likely correct for some (not all) members of the list, along the lines of this wonderful post by Peter Ditto of UC-Irvine, concerning the ways that liberals and conservatives mirror each other in their negative attributions.  In it, he notes that a "mirror image pattern, two opposing sides in an ideological struggle having virtually identical stereotypes of each other, is a common characteristic in intergroup relations." The idea is that when you find these mirror image perceptions, they are often more a function of partisanship and group conflict than reality.

It's not hard to find quotes from conservatives that mirror the above observation of journolist members.  Consider this article entitled "Why does Obama hate America so badly?" My guess is that Democrats don't hate the economy and Republicans don't hate poor people, yet these mirror image negative attributions of malicious intent exist.

Here is the same story in graph form, using our yourmorals.org data, where liberals and conservatives rate both republicans and democrats on "warmth"...

and on "competence"....

Hardly surprising, but liberals think Republicans are cold and incompetent, while conservatives think Democrats are cold and incompetent.  (strangely, we generally think that we ourselves are both more warm and more competent than the average member of either party..:))

I'm sure that cherry picking any person's email archive would lead to embarrassing material, but I would agree with Andrew Sullivan's take on JournoList:

The far right is right on this: this collusion is corruption. It is no less corrupt than the comically propagandistic Fox News and the lock-step orthodoxy on the partisan right in journalism - but it is nonetheless corrupt.......

.....I'm glad Journo-list is over. It should never have been begun. I know many of its members are good and decent and fair-minded writers. But socialized groupthink is not the answer to what's wrong with the media. It's what's already wrong with the media.

These mirror image negative perceptions are an inevitable part of intergroup conflict, so rather than morally judging the individuals involved for behavior that is likely quite common, I prefer to take this as a cautionary tale for all who want better policy. On both sides of the aisle, we should be seeking to recognize and reduce these biases, not amplify them through ideologically homogeneous discussions, such as what appeared to occur on JournoList.

- Ravi Iyer

As you can see, conservatives feel that ingesting all types of substances (cigarettes, alcohol, marijuana, and cocaine) are more moral issues, compared to liberals. Liberals appear to moralize driving while using a cellphone and eating unhealthy food a bit more than conservatives.

Interestingly, liberal visitors felt that distracted driving is about as immoral as using cocaine and much more immoral than smoking marijuana. Conservatives, on the other hand, felt that the use of illicit drugs (cocaine and marijuana) was more immoral than driving while using a cellphone. This is perhaps another way to show the robust moral foundations theory finding that liberals care more about issues of harm (e.g. distracted drivers might kill someone), while conservatives care more about issues of purity (e.g. taking drugs is unnatural) and authority (e.g. especially illegal drugs).

- Ravi Iyer

edit: I had a few request for the sample size.  1,538 liberals and 337  conservatives took this study for this analysis.

Can this difference be used to the advantage of the Democratic party?  Perhaps inspiring empathy in the electorate will motivate liberals to be politically active more than conservatives?  and how exactly might one appeal to empathy?  Perhaps by pushing poverty reduction programs, increases in foreign non-military aid, or putting a human face on health care reform?

btw, empathic concern is measured using Davis' Interpersonal Reactivity Index which contains questions like "I often have tender, concerned feelings for people less fortunate than me."  The next obvious step is to manipulate empathy and see if it has any impact on political behavior, or at least on the intention to engage in political behavior, as there is only so much that can be inferred from this correlation.  Still, it's a promising research lead with interesting potential applications toward inspiring political interest.

- Ravi Iyer