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Cinco De Mayo and Tips for Marketing to the Hedonistic Pleasure Seeker

Cinco de Mayo (May 5th) is not a particularly important historical holiday.  However, it is an important holiday for both beer drinkers and beer companies, given that more than $600 million worth of beer is consumed on Cinco de Mayo, more than on The Super Bowl or St. Patrick’s Day.  This is one case where the [...]

The Moral Foundations of Environmentalists

I was recently asked about the Moral Foundations scores of those who are more concerned about the environment and so I analyzed the 15,522 individuals who took the Moral Foundations Scale on YourMorals.org and also answered a question on the Schwartz Values Scale concerning how much of a guiding principle of their life it was [...]