On Mitt Romney and The X-Files
Those of you interested in political psychology and data science might enjoy my latest post on the Ranker Data Blog entitled Mitt Romney Should Have Advertised on the X-Files. In it, I explore correlations between liking Mitt Romney and liking various TV Shows on lists on Ranker.com, replicating analyses which the Obama campaign purportedly conducted in the last campaign season, and finding that the X-Files and Mitt Romney have a surprising correlation. From the post:
As you can see, the X-Files appears to be the highest correlated show, by a fair margin. I don’t watch the X-Files, so I wasn’t sure why this correlation exists, but I did a bit of research, and found this article exploring how the X-Files supported a number of conservative themes, such as the persistence of evil, objective truth, and distrust of government (also see here). The article points out that in one episode, right wing militiamen are depicted as being heroic, which never would happen in a more liberal leaning plot. Perhaps if you are a conservative politician seeking to motivate your base, you should consider running ads on reruns of the X-Files, or if you run a television station that shows X-Files reruns, consider contacting your local conservative politicians leveraging this data.
- Ravi Iyer