Like this if you are registered to vote, share it if you want to see which of your friends are registered.

The title of this post is a blatant attempt to go viral, though hopefully for a good cause. A new study recently published in Nature estimates that a similar viral message touting voting behavior, led to 340,000 more votes in the 2010 election.  Human beings are naturally social creatures and if we see our close friends doing something, we’re more likely to do that too.  It’s actually an old, well researched topic in social science, so it’s not so surprising that social influence works, but what is great is that in the new modern connected world, we can actually consciously create benevolent social influence and measure it’s actual impact.  You’ve always seen it in fundraisers where people ask their friends to help them run a race for charity or in telethons, but Facebook opens up entirely new possibilities, including using social influence to get your friends to register to vote (and hopefully vote, though I’m pretty sure Facebook will have that covered again this time) get more.  Such is the purpose of this blog post or feel free to create your own version as there is nothing magical about this post.  Any post with a similar title will work.  Or you can make up your own title for some other pro-social cause, harnessing the power of social influence for good.

So like this post if you are registered to vote, and share it with your friends if you want to see which of them are registered!  And if you don’t know who to vote for, check out or Obama vs. Romney quiz at

- Ravi Iyer



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