Post-Materialism: People are increasingly motivated by values and higher order psychological needs.
Research has shown that, in the western world, people are increasingly motivated by “post-materialist” values (see work by Inglehart), meaning that physical concerns for safety, security, food, and other physical things is less of a concern. Instead, people are more motivated to satisfy their values (see examples from my 2012 SXSW presentation on this subject). Indeed, one the reasons that I am liberal is likely due to the fact that I don’t worry so much about security and physical needs and have a lot of existential angst about what the meaning of life is…for better or worse. Increasingly, as war becomes less common and technology allows us to serve our physical needs better, I believe more and more people will seek post-materialist answers, and much of my research has this theme in it.
Posts in this category:
- Can Newspapers Emulate the Psychographic success of Magazines?
- Your Values Predict the Stories You Choose
- When is investment banking immoral? A review of Greg Smith’s book, Why I left Goldman Sachs.
- Bill O’Reilly, Sarah Palin and Paul Krugman need to get out of Maslow’s Basement.
- Where to live? Liberal, conservative, & libertarian criteria differ.
- Post-Materialism: People are increasingly motivated by values and higher order psychological needs.
- Big Data Should Measure Value Fit
- The Experiential Economy