Facebook Launches Gross National Happiness Index

Facebook just launched a gross national happiness index which uses analysis of words used in Facebook posts to measure the country’s mood. I’m sure those who study the taxonomy of emotion would love to see more complex measures included. However, this is a potentially wonderful tool and the fact that Facebook is willing to publish this data means that someday they could end up allowing the research community to examine their data. The possibilities are endless.

Some interesting trends from their limited graph….

Thanksgiving (2 years running) is the most positive day of the year…social pressure to be thankful?  Does it mean people are happier or not?

Why is the day after Father’s day the least positive day (they have separate indexes for positivity and negativity)?

Why is the 4th of July the least negative day?

Click here to view the index



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